A WINNING PITCH
= a closed deal.

The Pitch Collective’s network of storytellers, strategists and designers helps brands win pitches by connecting the dots.

500+
PITCHES

>$125M
CLOSED

>80%
deals SECURED

No matter what you’re pitching for, all winning pitches need three key elements.

01.
THE NARRATIVE

“Stories are remembered 22x more than facts alone.”


Lead with your story. Nail your narrative. Get this right and people will listen. We help you tailor a clear story that your audience wants to hear. One that sells!

02.
THE VISUALS

“A picture is worth a thousand words.”


Once you have a winning story, you need the visuals to match. When the pitch deck supports your amazing narrative, the message is clear for your audience. Custom visuals make the difference.

03.
THE STORYTELLER

“You never get a second chance to make a first impression.”


Own the room as a true storyteller. Work on techniques to present like a pro, with your audience excitedly focused on everything you say.

Connecting the dots isn't easy. The Pitch Collective helps you master it.

Meet the Team

We are an ever growing selection of independent experts who each bring a unique set of skills and perspectives to the mix. For each project, the right team is crafted, based on each client's needs. This ensures a well-balanced, perfectly curated team to help you develop your winning pitch.

Lori Stahl Liegeois.

  • Lori, the founder of The Pitch Collective, is a storyteller-meets-strategist who has been winning pitches for over 25 years. She’s a creative agency alumni who has been helping countless big and emerging brands around the globe craft and refine their pitches and presentations. From pharmaceutical to automotive, and from health-tech to FMCG, she takes a strategic approach to crafting powerful narratives that help her clients win their pitches and close deals. She also teaches a graduate course on storytelling and runs storytelling workshops in London and NYC.                                                         

Portrait of Julie Campbell

JULIE CAMPBELL.

  • Julie is an actor, storytelling expert and public speaking coach. For over 30 years, she has engaged and connected with audiences through her work in theater, film, television, voiceover, audiobooks, and speaking opportunities. By taking the tools of professional actors that she herself has embraced, she helps clients craft their storytelling skills and present with authenticity, confidence and clarity to connect with any audience.

JESSICA JONES.

  • Jessica’s work has always revolved around storytelling. She’s been a literary agent, editor, non-fiction writer, screenwriter, book packager and producer. She is also a member of the New York State Bar Association and has practiced contract law, women’s health litigation, and family law mediation. She’s built her career on her ability to identify audiences and match them with stories that resonate and satisfy on a powerful, elemental level.

ARTHUR LIEGEOIS.

  • Arthur is a sales and marketing expert turned graphic designer, with a specialty in presentation design. With sales skills honed at the likes of Oracle and Apple, he has a deep understanding of how audiences engage and respond to persuasive messaging. This experience, combined with launching his own entrepreneurial venture, gives him the expertise to advise on what it takes to craft visual stories that close deals.

Portrait of Samantha Rayman

SAMANTHA RAYMAN.

  • Sam is a life-long branding expert and graphic designer. With a degree in graphic design and experience with both creative agencies and clients across the globe, she’s mastered the skill of telling stories through design. From full brand campaigns to logos and presentations, she continuously creates compelling content. For over 20 years, she’s designed for brands such as Disney, Nickelodeon, Away, Verizon, and iHeart Radio, to name just a few.

  • "Lori was always my go to person for big pitches. I knew I could trust her to deliver a winning proposal . . . She's an outstanding leader who enthuses everyone around her to work as a team and deliver their best work."

    Paul Stoddart
    Former Managing Director Havas & CWT

  • "Lori and her team understood my brand and our challenges from the start and their workshop was the pivotal moment that helped us clarify our narrative and sell ourselves more clearly."

    Stony Grunow
    Founder, Breadwinner

What’s your pitch?

We’d love to hear your story. Get in touch and let us know how we can help.